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Evaluating Customer Support Strategies for Maximizing Retention and Engagement

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Volume-10 | Issue-3

Last date : 26-Jun-2026

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Evaluating Customer Support Strategies for Maximizing Retention and Engagement


Yash S. Duratkar



Yash S. Duratkar "Evaluating Customer Support Strategies for Maximizing Retention and Engagement" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Special Issue | Advancements and Emerging Trends in Computer Applications - Innovations, Challenges, and Future Prospects, March 2025, pp.118-121, URL: https://www.ijtsrd.com/papers/ijtsrd78410.pdf

A key factor in determining client engagement and retention is customer service. For the purpose of maximizing customer pleasure, loyalty, and long-term involvement, this study assesses several customer care tactics. Key elements that affect customer retention are identified by the research through an analysis of feedback, support response data, and actual customer interactions. According to the research, omnichannel communication, proactive problem solving, and tailored support all greatly increase client loyalty. Furthermore, integrating predictive analytics with AI-powered chatbots has been shown to increase customer satisfaction and response times. Reduced engagement and customer annoyance, however, could result from an over-reliance on automation without human intervention. The report also emphasizes how retention rates rise significantly for businesses that have a well-organized feedback loop and data-driven support enhancements. In the end, these insights help organizations build deeper relationships with their consumers by offering practical suggestions for improving their customer support initiatives.

Customer Engagement, Customer Satisfaction, Omnichannel Support, Personalized Customer Service, Predictive Analytics, Proactive Issue Resolution


IJTSRD78410
Special Issue | Advancements and Emerging Trends in Computer Applications - Innovations, Challenges, and Future Prospects, March 2025
118-121
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

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